WhatsApp being the most-used messaging app across the world is evolving and expanding, with over 2 billion monthly active users across 180 countries. WhatsApp Provides WhatsApp Business API, a communication platform that allows businesses to send messages to their customers on the WhatsApp platform. With over 98% message open rate & up to 60% click-through rates WhatsApp is the most productive tool for marketing.
But not all business can use it directly as this API is known for its advanced features. Businesses have to go through a process to get access to WhatsApp Business API and comply with WhatsApp’s policies and guidelines to use it effectively for customer engagement.
Basic Requirements for WhatsApp Business API are:
- Official Email Address
- Verified Facebook (Meta) Business Manager Account.
WhatsApp Business API helps businesses to automate interactions, send personalized messages, and manage customer communications at scale.
Uses of WhatsApp Business API
- Promotional Messages
- Abandoned Carts Reminders for Ecommerce
- Automated Notifications
- Automate conversations for Support and Marketing
Check out Top 5 Providers providing WhatsApp Business Solutions.
1. Haptik
Haptik is one of the largest Conversational AI Platforms. Haptik is a part of Jio. Started in 2013 haptik has made all of business thrive so much easier with their personal assistance services through chatbots and WhatsApp. With the Mantra of “Grow Your Brand with Haptik” Haptik customer base has grown rapidly. With Clients like Paisabazaar, Upstox, Disney+, Adani & Whirlpool. Haptik offers its WhatsApp Business API services under the brand name Interakt.
Key Features
- High Impact Campaigns
- Plug & Play Integrations
- Automation Workflows
- Product Catalogs
- Campaign Analytics
- Click-to-WhatsApp Ads
Book Your Demo Here: Haptik
2. Wati
Trusted by multiple growing brands across various industries, Wati stands as the third-best WhatsApp business API provider. With a strong focus on small startups and companies, Wati offers tailored solutions to meet the specific needs of emerging businesses.
Key Features
- Broadcast Messages
- Chatbots
- One-on-One Communication
- Shared Team Inbox
- Campaign Analytics
Book Your Demo Here: WATI
3. Gupshup
Gupshup is the leading conversational messaging platform, powering over 10 billion+ conversations per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales and support. Started in 2007 Pioneer of Conversational Messaging Gupshup has shown the exceptional transition and growth across from SMS to WhatsApp.
Key Features
- Click-to-WhatsApp Ads
- Multilingual Support
- Security and quality standards
- Rapid onboarding
- Custom, pre-approved templates
- Advanced Analytics
- Rich communication formats
Book Your Demo Here: Gupshup
4. InfoBip
Infobip is a global leader in omnichannel communication. They make business simplify how brands connect with, engage and delight their customers at global scale.
